This uniformity of build means there is suddenly something meaningful to do with operational data.
One challenge relates to the complexity of the construction ecosystem itself, which is made up of multiple different industries, all with different value propositions.These don’t match up, Marks says, commenting that this is why she went to work at.
Ultimately, she realised that she just couldn’t make the level of impact she wanted to by working from the bottom up, within just one small portion of the ecosystem.. Marks says the level of change needed to facilitate a true industry shift to industrialised construction requires a top-down level of influence.She’s currently writing a book about the topic – ‘The Innovator’s Deception.’ She says she’s starting to see multi-billion dollar companies pushing back.They’re starting to feel dissatisfied with what’s on offer to them with traditional construction and they want something different.. That, says Amy Marks, is how she knows things are going to change..
Serial owners and the power of clients to drive change in construction.The key lies with the big owners.
Marks calls them ‘serial owners,’ because they are large-scale, repeat asset builders.
It’s when those big owners start making demands that the shifts occur.‘Clients enjoy coming here,’ he says.
‘We often have kick-off meetings with about 20 people from contractors to suppliers etc.We push the tables together, and buy croissants from the cafe and it’s great.
Our clients even hang out in the cafe afterwards and have lunch.’.A quick look around their studio, which is filled with interior must-haves for their clients; from large mirrors to rolled-up rugs - not to mention, the showstopper: Elvis, an adorable French bulldog - leaves you with no doubt these are busy and successful people with a space that works for them, helping them to create award-winning work.
(Editor: Basic Masks)